Corporate Strategy Analysis Discussion Summary Essay Example for Free

in merged Strategy Analysis Discussion Summary EssayCorporate strategy identifies the set of melodic linees, markets, or industries in which the organization competes and the distribution of resources among those businesses (Bateman Snell, 2011). There are four basic alternatives for corporate strategy. These strategies include concentration, vertical integration, concentric diversification and conglomerate diversification. Every company has their type of corporate strategy that they follow to include Coca-Cola, chase away, Southwest Airlines, and VF. In 2004 Coca-Colas CEO Neville Isdell agrees to come out of retirement and becomes cokes unfermented chief executive. Coca-Colas worse drop in sales at 24% resulted in the return of Neville Isdell (Foust, 2014). With the return of Neville, Coca-Cola agreed to use a corporate strategy of their own (vertical integration) when they bought Glaceaus vitamin water. Coca-Cola also came out with their coffee cola (Coke Blak) and thei r green tea (Envigo).The decision to purchase vitamin water was vital to the increase of Coca-Colas sales and bring them back into competition with PepsiCo. Coca-Cola is using an aggressive strategy to expand globally with their carbonated and non-carbonated drinks. To this day Coca-Cola is still expanding with their products such as safety fuse and Gold Peak tea. Anne Mulcahy began the transformation of Xerox by following a turn strategy by focusing on a single industry. She pursed concentrated strategy by first reducing Xerox nearly $18 billion in debt. She accomplished this by cutting billions of dollars through slashing of jobs and marketing off divisions. Anne Mulcahy then evaluated alternatives by pouring resources into a consulting division this made the company more accessible for potential clients and customers.She developed a new business strategic plan, although a risky choice helped the organization seize new opportunities or thwart challenges. She also closed the des k top printers division and moved onward from expensive consumerprinters with functions nobody wanted. Xerox took new technology and moved into colored digital printing and started developing high end color commercial printers. Xerox made this decision because the profit margin of color pages was five times that of black and white copies. Xerox used the strategy of concentric diversification by moving into a new business that was related to the companys core business. Xerox then purchased office Services Company and Image Services for 1.5 billion dollars to adjoin its new marketable high end color digital printers and copier services.ReferencesBateman,T.S., Snell, S.A. (2011). ManagementLeading collaborating in a competitive world (9th ed.). New York,NY McGraw-Hill Irwin. Foust, D. (2014). foregone Flat. Retrieved from http//www.businessweek.com/stories/2004-12-19/gone-flat