Marketing and Management Branding and Targeting

Question: Depict about the Marketing and Management for Branding and Targeting. Answer: Presentation Marking and bundling assumes a significant job in distinguishing the companys items. They will assume a significant job in the advancement of the companys picture and brand as to the objective market. On the off chance that an organization neglects to focus on the plan of its naming and bundling, at that point they will diminish their appeal and perceivability of the specific item. This at long last will be reflected in the deals. As indicated by D'Souza, et al., (2016), bundling plays four fundamental capacities in showcasing. Most importantly, bundling secures and contains the item. It will advance the item. It will support the shoppers while they are utilizing the item by permitting them to for instance, reseal in the middle of various employments. Bundling will likewise encourage the reusing of the item and decrease harm of the item to the earth. With regards to naming, D'Souza, et al., (2016), adds that they have to convey the planned messages of the item. Through marking the organization can clarify the advantages offered in the item that probably won't be equivalent to that of the contenders. For instance, the name will show value markdown or included substance. Through marking an organization can create brand altruism with time. This is finished by indicating clients the amount one offers in their qualities (CFP Katz, 2014). For instance, it can contain pictures of glad families, solid kids or a spotless situation. Every one of these messages can address various clients in various manners. Through marking, the item is additionally ready to satisfy its lawful commitments by demonstrating that it has passed the authority of principles and that it is alright for human utilization. The producer is likewise ready to distribute wellbeing and wholesome data with respect to the item. This is significant as it empowers the client to agree to the item knowing great what the elements of the items are. The item will likewise have a Universal Product Code particularly when it is sold in high volume retailers. Advertising through marking and Packaging In advertising, marking and bundling makes the item stand apart from other comparative items. For instance, a shading plan or remarkable logo will help separate your item from those of contenders. This will likewise have the option to shape the item bundling. It is critical to consider the shading plans and messages being put over. For instance, splendid hues will stand out and attract the client to the item (Klein, 2006). This will be unmistakable when contenders have dull hues in the items. Be that as it may, the inverse ought to be the situation and the other way around. In Australia a few organizations utilize justifiable structures to separate themselves from brilliant shading, mass intrigue of the items in any event, when on a similar rack as the rest. With regards to essentially, naming and bundling will pull in clients particularly will contenders are utilizing resealable bundling for their items (Porter, 2008). Buyer will support such items over the for all time sealable ones since it has viable advantages. At the point when the bundling is badly designed it will probably influence the deals of the item. Thirdly, marking and bundling brings more cohesiveness of the item and the clients. This happens when customers distinguish a specific item with your organization. Naming and bundling of every thing in the line should coordinate the rest so that during showcasing endeavors can facilitate (Palmer, 2013). In the event that for instance, one is promoting a specific item type with a print ad, different things in a similar product offering are will undoubtedly profit. Naming and Marketing Issues in Australia The current Australian laws don't give clients a chance to know roots of certain items they are buying and devouring. Much of the time, item naming laws have been seen as misdirecting. For instance, one can portray an item as made in Australia insofar as it contains 51% of the worth considerably changed in Australia. This will likewise incorporate the bundling of the item, in any event, when a bigger rate is from another nation (D'Souza, et al., 2016). In July 2016 the Australian government presented another nation of beginning naming framework. Under the new framework the nation of starting point naming necessities will go under the Australian buyer law. Organizations everywhere throughout the nation have been given multi year to change their names will likewise applies to wellbeing drinks (D'Souza, et al., 2016). As indicated by the food standard code organizations must consent to the nation of birthplace naming required by the food standard code (Stern, 2015). Bundling of wellbeing beverages ought to have the option to meet ecological prerequisites. The nation has solid measures on the ecological effect of the removal of bundling. Most organizations are grappling with approaches to execute best practices in Australia. Wellbeing savors enterprises Australia as a team with the national government and other nearby governments have concocted self-administrative understanding. This is done with the goal that they can limit the natural effects of wellbeing drinks bundling and misuse of items. The understanding is broadly known as the Australian Packaging contract and is managed by the government branch of supportability, Waste, Environment, populace and networks (Vogel, 2006). The settlement is situated in the common duties rules that is picked up from item stewardship and will apply through the chain of bundling wellbeing drinks. This will include crude materials, providers to retailers and the principle removal of waste bundling. Quite a bit of this data can be gotten to by advertisers through the National Waste Policy. It is likewise obligatory that all item marking and bundling accomplishes the accompanying. It must distinguish the item through name/brand, position the item in the brain of the buyer, and depict the item. It must advance the item through an eye getting and unmistakable plan (Lafley Martin, 2013). The item name ought to likewise give data about nourishment, fixings, hypersensitivity admonitions and other lawful data. The most essential legitimate data for item naming in Australia incorporate name of the beverage, area where it is bundled, parcel or cluster number, business name, address, cautioning and warning data, fixings, date, wellbeing and security exhorts, level of describing fixing, nation of source and net load of the item. The benefit of bundling that is delivered in Australia is evaluated to be $AUD 10.5 billion. This shows the bundling and marking industry is Australia is moderately little. The bundling business in Australia represents under 1% of the countrys GDP and utilizes around 30,000 individuals (Lafley Martin, 2013). The principle bundling makers in the nation are claimed by Australians and are a piece of the countrys Small Medium Enterprises. Much of the time they sort of bundling that is created in nation is all the more a high volume with low edge. Be that as it may, there is the worth included bundling where the edges and expenses are substantially more, this in the long run influence cost decrease (Brownell, 2011). As per Kerin, et al. (2010), Australian customers are continually requesting a more extensive scope of items that require distinctive sort of division in those items. The bundling of little things is on the ascent because of interest by shoppers. With regards to wellbeing drinks, purchasers are continually searching for the prepared to expend item which mirrors the significance of comfort in promoting. With regards to wellbeing items, shoppers will consistently be watching out for packs that are anything but difficult to administer and those that are self-actuated more than those that need clinical help (CFP Katz, 2014). Comfort is the principle issue with regards to naming and bundling of wellbeing items and will go past the motivation behind ensuring the item. Indeed, marking and bundling is a piece of the administration method of managing wellbeing items. From August 2016, the Australian medication names are changing to incorporate significant data about the medication with the goal that clients can make it simpler to discover. Naming ought to incorporate data about any substance that incorporate hypersensitivities contained in the medication that may bring about medical issues for certain clients (D'Souza, et al., 2016). The new guidelines are significant in making medication marks more clear and reliable. Marking of pharmaceutical items and wellbeing drinks additionally center around selling the item. As indicated by the ongoing patterns like more prominent item separation, changes of way of life and serious weight there is requirement for naming and bundling to concentrate more on making bid and quality (Klein, 2006). End All in all, naming and bundling of items are significant for showcasing effort. There is expanded assorted variety and modern requests by clients which calls for organizations to practice more prominent flexibility of item introduction. This incorporate quality designs, decision of shading and publicizing. It is likewise significant that association think about the principles and guidelines of the nation while naming the item. Contender examination is likewise another factor that will be significant. This is on the grounds that naming outcomes into a solid connection of customers to the item. Of the item is very much named then it will undoubtedly pull in faithfulness of the customers to the item. Bundling likewise needs to consider the ease of use of the item and ways that it very well may be made simpler for clients to expend. Such factors as cost, and size will cooperate during marking and bundling. Each size of the item bundle ought to go connected at the hip with the cost. The d ecision of shading and designs will likewise decide if client will take the item with positive or negative respect. References Armstron

Managment in Assisted Living Facility Research Paper

Managment in Assisted Living Facility - Research Paper Example 11)†¦.. Change PARAGRAPH Park University is directing this exploration business related to the executives that incorporates such subjects that help the associations to improve their efficiency in better manner. BODY This exploration paper is identified with the executives that spreads part of points, for example, (an) assorted variety the board, (b) moral, social and lawful duties, (c) global business†¦, (XXXXX and YYYY, 2009, p. 18). Decent variety Management Now a day’s Diversity the board is become a significant issue for supervisors. Generally human asset directors start it and office heads and bosses attempt to oversee it. The possibility of assorted variety the board style is to urge representatives to feel free and agreeable their work puts and build up a gratefulness specifically territories, for example, race, sex, foundation, sexual direction or whatever other elements that may not be shared by everybody working in a similar zone of the organization. It ten ds to be embraced in various authoritative situations and can be coordinated with various administration styles. For instance in the event that you are advancing acknowledgment and acknowledgment of assorted variety among representatives, at that point unfriendly work environment condition can be changed over into inviting condition where individuals don't hesitate to convey, offer and backing to one another in any assignment related with work. This thing unquestionably helps in expanding the profitability level in an association. Presently the inquiry is the thing that the advantage of decent variety the executives program is. One of the principle points of interest of decent variety the board is that it assists with empowering the advancement of abilities and ability among workers. Workers start to feel esteemed and be prepared to leave their customary ranges of familiarity and improve their aptitudes to serve departmental group and friends in general. Essentially what decent vari ety do, it recognizes and utilizes these natural contrasts and move towards innovativeness and advancement for the better exhibitions and serious difficulties. Decent variety centers around how individuals see themselves as well as how they see individuals. This thing impacts their connection. Effective associations perceive the requirement for sure fire activity and are prepared and ready to spend assets on overseeing assorted variety in the work environment now. There are a few advantages of working environment decent variety are: 1-Increased versatility 2-Broader assistance extend 3-Variety of perspectives 4-More compelling execution Some difficulties are likewise referenced here as indicated by Josh Greenberg that are: 1-Communication 2-Resistance to change 3-Implementation of assorted variety in the working environment strategies 4-Successful Management of Diversity in the Workplace 5-Assessment of decent variety in the working environment (By Josh Greenberg is President of Alp ha Measure, Inc. situated in Boulder, Colorado. Article Source: http://EzineArticles.com/11053) Here I can cite the case of Graham School of General Studies at the University of Chicago who structured a program for executing

Finals WeekA Different View

Finals Week…A Different View My alarm went off at 5:30 am todayI am not now, nor have I ever been, a morning person. When I was a child my mother used to start the day by singing to me, Good morning to you, good morning to you. I hated it, because all I wanted to do at that moment was go back to sleep. I still have that same feeling many mornings when the alarm goes off. Unfortunately, I cant pull the blankets back over my head and go back to sleep. But this morning it was different. When the alarm went off I dutifully got up and headed for the kitchen. Last fall I moved into the MIT Alpha Phi sorority house with 60 MIT undergraduate woman as the Residential Advisor (RA). When I was an undergrad, sororities were just beginning to find their place at MIT so there were no women living in sorority houses although there were women living in one of several independent living groups. I lived in Baker House, often referred to in those days as the largest fraternity on campus, but without the ties of sisterhood that bind the women I now live with on our campus. According to the job description, RAs serve as mentors, role models, guides, and resources for the students who live in the 36 fraternities, sororities and independent living groups and play a similar role to that of the Graduate Residence Tutor (GRT) in the dormitories. Were there to offer advice, make sure there is soda in the pop machine and occasionally figure out why the toilet is overflowing. Ive done all of those things this year, and more, and have loved every minute of it. Ive really had a good time living in the house this year. I have dinner whenever possible with the residents of the house enjoying the chance to hear about their classes, what professors they like the best, and which exams were the hardest as well as the last movie they saw. I ride the shuttle bus with them in the morning and Saferide at night but I like it best when the girls wave at me in the infinite corridor or in the Student Center. I look forward each evening to when I get to take a break and go down to the tv room and watch Gossip Girl, Grays Anatomy, or an old episode of Friends enjoying the chance to spend a few minutes of downtime enjoying a snack (raw cookie dough from the freezer is my favorite). Everyone in the house has truly made me feel like a part of the family this year! But what impresses me the most is the way the girls work together. Responsibility for the house is shared by all and everyone is expected to do their part. A typical Saturday may require doing a bit of housework before settling in for a day of studying but will generally end with a group going out to get some dinner and then going to a movie or campus party. The fact that the girls live, study, play and eat together helps them to create bonds that will last a lifetime. So that now brings me back to why I got up so early today. Study breaks are also a part of my job and mine tend to be more of the breakfast variety. Each semester during finals week I get up extra early for two mornings and make sure that there is a hot breakfast ready before the residents of the house go off to an exam or back to their studies. I love breakfast myself, and like it even better when someone else makes it. Plus, my mother always told me I needed a good breakfast to start the day. I guess this is my way of carrying on that tradition. A colleague asked me the other day how I liked living in the house and I responded very quickly that it had surpassed all my expectations. Will I be returning for another year, you might ask. In truth, I wouldnt miss it for the world! And yes, Ill be making breakfast during finals week

What Are Source, Form, And Redaction Criticism - 1940 Words

WEEK 2 TEXTBOOK QUESTIONS Pg. 110 1.) What are source, form, and redaction criticism? Source, form, and redaction criticism are scientific methods used in interpreting the texts of the Bible. They are methodological steps on a path to seeking the origin and provenance of the Biblical texts from about 1900 to 1975 (). 2.) How does each method work? Form criticism puts its focus on the period of oral tradition and sees the Bible as a collection of traditional stories and sayings which were spread from word of mouth and eventually preserved in writing. Source criticism is the quest for the earliest sources which lie behind a given biblical text. Redaction criticism is a study of the collection, orchestration, editing, and modification of Biblical sources, often used to recreate the community and purposes of the authors at that time. 3.) From an evangelical perspective, what are the strengths and weaknesses of each? Scholars use form criticism to deny Scripture and the form-critics have a bias against supernaturalism and believe that the miracles of Jesus were created. The German scholar Rudolf Bultmann believed that the Bible needed to be stripped of its miraculous accounts, and be â€Å"demythologized† in order to be accepted by modern society. A strength of form criticism that I see is the amount of proven accuracy that the Jewish scribes put in to writing their texts. The Old Testament text and the Dead Sea Scrolls were practically identical even though they wereShow MoreRelatedThe Synoptic Problem Essay1861 Words   |  8 Pages These resemblances and variations in the Gospels form the â€Å"Synoptic Problem†. The Synoptic problem is not a problem at all but is a method of looking at the similarities and differences between the gospels. In this paper the Synoptic Problem will be addressed from three different angles: form criticism, source criticism, redaction criticism and literary criticism. [1] Form Criticism Form criticism is a method of textual criticism, applied especially to the Bible, for tracing the originRead MoreThe Historical Critical Method Of Bible Interpretation1749 Words   |  7 Pagesthat the historical-critical method creates an environment of doubt and confusion. I will evaluate and review two articles that pertain to this subject, The Historical-Critical Method of Bible Interpretation written by Seigert W. Becker and Higher Criticism and the Evangelical Lutheran Church in America written by Richard A. Krause. In addition, I will analyze Timothy Ward’s book Words of Life and Dr. Francis Martin’s contribution to Carl, Scott ed. Verbum Domini and the Complimentarity of ExegesisRead MoreThe Doctrine Of The New Testament929 Words   |  4 Pagesâ€Å"As with Old Testament work, redaction accepts the principles and necessity of Source criticism and recognizes the importance stressed by Form critics of the oral period in which traditions about Jesus passed on in the church. However, it rejects the description of the synoptic gospels as mere collections and fragments (Oxford biblical studies).† That said, the synoptic gospels appear to be all on one accord in referenceRead MoreEssay on The Historical Critical Method2026 Words   |  9 PagesThe New Testament is now well over 1900 years old and for nearly the same period of time people have struggled for the right interpretation of that what was written in these 27 books and letters. How should one handle a book that is Gods Word? Before looking at the pro and contra of historical-critical exegesis it is necessary to define this method. 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Analysis Of The Book Face Of An Angel - 930 Words

Women are just as responsible as men for the sexist â€Å"macho† culture present in Latin families due to different reasons: women continue to educate their children with these same sexist ideas that they disagree with, they are also afraid to go against what the patriarchal society says, and they limit themselves to accept their sexist female roles and continue living under their â€Å"man’s† rules. The book Face of an Angel shows how Chavez gives her female perspective about the sexist environment in which females have lived in for several years. Even though the patriarchal model is present in many other cultures, the idea of a â€Å"macho† society is most often related to Latin American families. The basic idea of machismo comes from the patriarchal model which states that males are responsible for bringing the food to the table and females are left at home to take care of the children. This is just the beginning of a series of problems and abuses suffe red by many females in Latin America. It is important to clarify that women’s rights exist, the only problem is the lack of willingness to change. One of the main problems of a macho society is that males have extra benefits in contrast to females. For example: a man can drink in excess and come home late, also have multiple sexual partners, and work in any field they want without being scrutinized in the same fashion as their counterparts. Their goal is to seduce as many different women as possible in order to attain one and perhapsShow MoreRelatedDante Alighieri s Inferno, And The Book Of Revelation1584 Words   |  7 PagesDante Alighieri’s epic poem, Inferno, and the Book of Revelation as told by John in the Bible each regale the natural curiosity of humans involving manifestations of endings and possibilities of new beginnings in the afterlife. The purpose of informing God’s people of these manifestations and possibilities is mutual and key to the prepared ness of humans for life after death. Still, justice is surely delivered appropriately in Inferno and Revelation, due to God’s brilliant arrangements. DivergenceRead MoreFallen Angels Chacter analysis1133 Words   |  5 Pagesï » ¿Character Analysis in Fallen Angels During war, many people change physically, mentally, and socially. War itself is disturbing to the mind. In Walter Dean Meyer’s Fallen Angels, the characters undergo many changes as they learn the true meaning of war. Perry, Peewee and Johnson all change in the sense of their personalities and their outlooks on life. In the beginning of the novel all the characters have very distinct characteristics. As the story progresses they start to see how war can haveRead MoreEssay on Satan, the Core of Milton ´s Paradise Lost1308 Words   |  6 Pageswritten in the classics. A literary criterion that is based on a protagonist, who undergoes conflict on the outside and from within and is prevented by a specific flaw to accomplish their main goal, creates an epic Hero. In Paradise Lost, God does not face conflict because he is perfect and all-knowing, and Adam’s conflict is not presented from the very start, Satan’s is. Because Satan is the main character of the work an d possesses qualities that would deem him heroic, such as his determination againstRead MoreReview Of The Better Angels Of Our Nature By Steven Pinker1262 Words   |  6 PagesMary Kaldor. In combination, these approaches provide a general summary of the major strains of â€Å"declinist† literature and demonstrate the challenges of assessing the changing political violence and armed conflict after the Cold War. In â€Å"The Better Angels of our Nature†, Steven Pinker claims that the decline of war since the 1990s is a continuation of a broader trend of declining violence since neolithic times. Accordingly, he claims that we are living in the â€Å"the most peaceable era in our species’Read More Analysis of Pauline Puyat’s Tracks ­ Essay583 Words   |  3 PagesAnalysis of Pauline Puyat’s Tracks ­ One of the most striking characteristics of Pauline Puyat is her devout Catholicism and her desire to be disconnected from the Ojibwa people. Throughout Tracks, she openly chooses Catholicism over her native religion and abandons her native ways almost completely. When Pauline tries to help Fleur prevent a miscarriage, she is literally held back by her conscious separation from the Ojibwa culture. 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All the stories that he ever wrote have an underlying meaning and the symbolism was hidden within in the names, characters, places, and actions that happened in the books and helped the readers to have a greater understanding about the Puritan lifestyle and the Bible.

Social Work Free Essays

string(141) " completion of the social work major and completed two years of continuous full-time employment in a social work position under supervision\." Social work is a profession in which it is important to have a set of rules to follow while working with clients. In the social work field, the code of ethics, values and use of supervision are important keys in how licensed social workers should handle their clients’ private documents and other information in association with having skilled attitudes towards their work as well as in their personal life. The code of ethics is a set of rules set by the National Association of Social Workers made order for a social worker to follow while being a professional. We will write a custom essay sample on Social Work or any similar topic only for you Order Now These principles could also be considered universal in social work practice across the nation. Furthermore, these principles are further explain the six core values that licensed professional social workers understand must be upheld daily in their career. According to NASW (1996), the six core values are service, social justice, dignity and worth of the individual, importance and centrality of human relationships, integrity and competence (NASW, 1996). The value of service highlights the ethical principle of serving the community by addressing social issues that may be seen in certain communities. An example of service while being a social worker would be to helpa client who may be homeless find resources to enable him or her to get back on their feet. This could entail assisting the client with being put on the Housing Authority waiting list. The value of social justice is in relation to being an advocate for a client who may be treating unfairly and getting them into a situation in which he or she may have equal rights as others do. As a professional social worker, I feel like that it is only right to be a part of at least one organization that would assist me in learning how to take be an advocate and stand up against various laws that can work against the progression of the community that I may be serving as a professional social worker. By joining educational organizations, I won’t just be able to join in activities that would educate and bring awareness to such issues but I would also be building my continuing education that a social worker take part in. The ethical principle defined by the National Association of Social Workers, for dignity and worth of the person is being able to respect clients no matter his or her situation. I believe that this is important as a social worker because this will help in growing trust and a relationship with the client. This shows a client that just because they are the ones needing help that they will still be treated with dignity and respect. By being polite and treating them as a person and not as someone who is looked at as being a bad person would open the door for more opportunities and resources that could be beneficial to the well-being of the client and situation. The importance of human relationships as an ethical principle is understanding that relationships are important while being a professional. This would help the client in building new relationships and build a social worker’s expertise to be able to work more effectively with their clientele. Human relationships allow a person to be able to bond more. Integrity and competence is a social worker understanding that he or she must act in a professional way and continue learning daily. As a licensed social worker and student, I am expected to become educated through professional development workshops. Within the State of Alabama, a social worker is to maintain these core values and ethical standards while practicing in the field. The use of supervision is not only an obligation but it is quite beneficial to a licensed social worker. In order for a social worker to keep his or her license, he or she must undergo hours of required supervision. Supervision is beneficial in that it assist a social worker in their ethical conduct. Under State of Alabama laws, a social worker would have to experience a minimum of 4 hours monthly for a continuous period of 24 months within a 36 month timeframe. Supervision would occur starting with having an occupation. Supervision is only completed by licensed professionals who are qualified as a Licensed Master Social Worker or Licensed Independent Clinical Social Worker. The first requirement of supervision is for a Licensed Bachelor Social Worker. If a social worker decides to no longer practice in a specific area, then he or she must complete a minimum of 4 hours monthly for a period of 6 months. Supervision is discontinued upon records and a contract is signed stating the type of supervision and conditions. Social Work Licensure and LawsWhile researching Social Work Licensure and Laws, I learned more about how the state of Alabama follows a standard guideline for the licensure and laws of social work. According to to the Alabama Legislature (1977), Title 34 Section 30 states that a person is not able to give themselves the title or practice social work unless they have been licensed and passed the social work exam (Alabama Legislature, 1977). In order to apply to take the exam, a candidate must be a graduate of an accredited BSW or MSW educational program. The applicant must be 19 years of age, have paid the initial examination fee of $250, passed the examination, signed a notarized statement and sworn of the professional code, and meet any additional requirements based on the level of licensure. In the state of Alabama, there are three types of licensure that are given to those who meet the above requirements. A person can be licensed as a Bachelor Social Worker, Master Social Worker, or an Independent Clinical Social Worker. In order to receive a license for BSW, a person has to have a bachelor degree from an accredited college or university. Furthermore, a person has to show that he or she has a completion of the social work major and completed two years of continuous full-time employment in a social work position under supervision. You read "Social Work" in category "Papers" If a person does not have a Bachelors in social work, a person who has a Bachelor’s in a related field, such as sociology, rehabilitation counseling, psychology and guidance counseling is eligible to apply for a MSW program or have a social worker job but will not be titled a social worker. In order to receive an LMSW, a person must have completed the Master or Doctorate of Social Work from an accredited or approved college or university. An exclusion to this requirement is a person who has candidacy that is granted by the Council on Social Work Education. After I graduate with my MSW, I will be seeking my LMSW. I believe that by going further in my education will not only make me more marketable in the social work field, but it will allow me to be more knowledgeable as how to work with clients. To become a LICSW, a person would need either a master’s or doctorate of Social Work. A person would also need at least two years of supervision by after graduation, and be a U.S. citizen with appropriate documentation. When and if a person is issued a license from another state, he or she would be required to meet state requirements if qualifications from the other state are not equal to the qualifications of Alabama. However, this is with the exception that the application fee and exam has not been paid or passed. Those persons who are seeking exemption from the Board’s examination must meet all qualifications for that specific license and also have completed six years of continuous supervised full-time employment approved by the Board or seven years of continuous full-time employment with a public agency on or before May 1, 1977. In the State of Alabama, a social work license must be renewed every 2 years. The fee for a license renewal is $100. If applicant fails to renew within a 60-day time frame of the expiration date, then the license is either terminated or suspended. Per state of Alabama law, any licensed professional who is actively practicing social work cannot be denied for license renewal. If the applicant would like to remain inactive, then that person may write a request to the Board Examiners to be placed on the inactive list.Social Work Practice Stages The Social Work practice stages are also known as the Generalist Intervention Model (GIM). According to Miller, Tice and Hall (2008), the Generalist Intervention Model is a method of practice that integrates casework, group work, and community organization, and focuses on the interaction between persons and their environments (Miller, Tice and Hall, 2008). The GIM uses engagement, assessment, intervention planning and implementation, evaluation and termination as a way to better assist clients to planned change. An example of utilizing the GIM would be first greeting and welcoming the client. For the purposes of this assignment, we will call the client- Client A. Client A is a female coming to a social worker in efforts of having planned change from her addiction of abusing alcohol. In efforts of demonstrating engagement, the social worker would use proper body language to show that he or she is listening to the client, using appropriate hand gestures and making good eye contact. The social worker would ask Client A to tell her what she thinks her needs are and what resources in the community may be beneficial to assisting her with changing. This would allow Client A to provide detailed information about her current situation and what she thinks about her surroundings. It is important for the social worker to take notes to assist Client A after the initial meeting. However, before taking notes, the social worker should ask Client A for their consent before taking notes. After asking open-ended questions through engagement, the social worker should go over with Client A how the social service agency works and the services that we will provided. Any questions that may be asked of Client A will assist the social worker with assessing Client A’s needs. During the assessment portion, the social worker should assess Client A’s mental/emotional state, appearance/ mobility, ability to perform her activities of daily living, her environment, health, economic status, education status and transportation needs. The social worker could utilize the tool of an Ecomap to assist her in assessing Client A’s needs. For planning and implementation, the social worker should work with Client A regarding a plan that is real and attainable. Client A must believe that the plan will work and must desire to reach goals that will be made together with the social worker. The social worker should prioritize the importance of change and helping Client A understand that change is a good thing. The social worker should assist Client A in understanding how this could benefit her socially. Once the goals are established, the social worker should address the objectives of each task given and how to proceed with actions towards those goals. Since client A is struggling with alcohol abuse, the social work should assist Client A with establishing the goal of: Lessening her urge to drink alcohol. The objective would be for her go to an Alcoholic’s Anonymous support group once a week for 6 weeks. The social worker will encourage Client A to keep a journal of her progress and Client A must write in her journal after each support group session and describe her experience. This will assist Client A as well as the social worker in understanding her growth.As a form of evaluation, the social worker will obtain Client A’s journal that she has been writing her experience in and Client A will also complete a questionnaire on her progress. Client A would complete the questionnaire two weeks before her last appointment. The questionnaire would ask her about how she thinks she has progressed, services that were rendered, and about the social worker’s expertise. Once she has successfully completed her goal, the social worker will talk with Client A about termination two weeks after the last meeting. During this, the social worker will also discuss with Client A her progression. The social worker should encourage Client A to continue with the progress she has made. If needed, the social worker should refer Client A to additional services that may be beneficial to other issues that she may face following termination. It is important for the social worker to follow-up with Client A once services are terminated. Follow-up can help Client A from relapsing or even coming back for services. However, the social worker should give Client A the phone number to the agency in case services may be needed again.Intervention and Developmental Theories for Direct Practice with Individuals, Families and GroupsThere are several theories that are used to explain the behaviors of an individual, and has provided the framework for various models and interventions. One theory that can be utilized is Conflict Theory. Conflict Theory focuses on the structure in an individual’s life. This theory would showcase issues that could have occurred through a power struggle between family members or friends as well as in various stages of the individual’s life. The conflict theory would then consider the familial structure, and if there is a continuous cycle that may be from the past. There is also the Systems Theory. According to Gibson (2016), Systems theory, also called social systems theory, in social science, is the study of society as a complex arrangement of elements, including individuals and their beliefs, as they relate to a whole (Gibson, 2016). The Systems Theory would show how the individual interacts with others and if there is any correlation between the influences in the client’s life and their behavior. The last theory is practice models that focuses on creating an intervention through consultation and assessment of the individual. There are an array of interventions that may be completed, such as the Solution-Focused model, Crisis model, Task-centered model, and the Problem-solving model. The practice models would require more interaction with the client. Life stages would play an important role in each model especially when it comes to understanding what to focus on and what not to focus on. For example, a 50 year old is not at the same stage as a 20 year old because the 50 year old is more experienced with life. Therefore, it is key that the social worker understand this before using the practice models. Diversity/ Social Justice/ Advocacy/ Rural and Urban Communities Diversity, social justice, advocacy for rural and urban communities are at the core of social work. I believe that diversity is more important in urban communities rather than rural communities because individuals are looking for employment and better opportunity for school, homes, and the quality in urban areas. As a social worker working mostly with the older adult population, I work in both urban and rural areas. I observed that the services are limited in rural areas and is especially harder for my clientele to receive the necessary resources, such as transportation to and from their doctor’s appointments. I observed that there is a need for more rural social workers to assist clients in obtaining more resources to a better quality of life. Social justice in both rural and urban communities is beneficial as there are most likely political and social issues faced by persons who live there. Some people in rural areas may not even have an opportunity for their social injustice issues to be addressed due the scarcity of resources. As a social worker, it is important to be an advocate for those who may not be heard. Advocacy for rural and urban communities varies due to the resources that the community may be lacking. Sometimes a social worker will have to be an advocate for those living in a rural area for there to be more resources, such as additional transportation for the aging to be able to get to their doctor’s appointments that are located in urban communities. The lack of services delays certain individuals from getting the appropriate assistance, and as a result can place the community in a mentality that they are not able to be helped and their voices will never be heard. Policy and Policy Analysis Policy and policy analysis refers to the guidelines that are set to uphold the welfare and good of the clients. Policies are ever-changing and revised in accordance with time. An analysis is completed before a policy is written. The analysis helps in the development of the policy that is brought forth through careful research, surveys, case studies and other tools. It is crucial to have an analysis completed because it provides a thorough evaluation of any revisions or changes that need to be made. It also shows how useful the policy is to the population that is should protect. Understanding the efficiency and the worth of a policy helps lawmakers and other important decision makers. Research, Program Evaluation/Needs Assessment Research, program evaluation, and needs assessment are mainly targeted, not at the needs of one client, but of a client base. A single subject design is conducted for understanding the needs of an individual. In order to conduct research on a specific group of people, there must be an Institutional Review Board. The IRB is also known as a human subject committee is used to oversee research to ensure that it is following the proper guidelines set forth to be able to conduct the research. According to Royse, Thyer, and Padgett (2016) the guidelines include: the research participants must be volunteers, the participants should be given sufficient information about the study to determine possible risks or discomforts as well as benefits, no harm shall result from the study, and sensitive information should remain protected (Royse, Thyer and Padgett , 2016, pp. 45-46). According to Royse, Thyer and Padgett (2016) A program evaluation is conducted to understand if the services are really helping the clients that they are intended to serve (Royse, Thyer and Padgett , 2016, p. During this process, information is gathered to see if the social worker and/or agency are the best fit for the client.According to Royse, Thyer and Padgett (2016), The mission of program evaluation in social work is to provide information that can be used to improve social programs (Royse, Thyer and Padgett , 2016, p. Evaluation can range from a series of open-ended questions to observation of the client base in various environments.According to Royse, Thyer and Padgett (2016), Needs assessment are attempts to identify and document unmet needs, gaps in services, or problems in a community (Royse, Thyer and Padgett, 2016, p. 6 The assessment used would be dependent on how severe the clients’ needs are and the type of resources that can be used to assist the clients.The individual conducting the needs assessment can utilize tools, such as surveys, personal interviews, focus groups and etc. to perform a needs assessment. How to cite Social Work, Papers Social Work Free Essays Social work Free Essays Social work is a calling which pushes social change and critical thinking in human connections and the strengthening and liberation of individuals to upgrade wellbeing. Using speculations of human conduct and social frameworks, social work intercedes at the point where individuals cooperate with their surroundings. Standards of human rights and social equity are key to social work. We will write a custom essay sample on Social work or any similar topic only for you Order Now Social work is perceived as an expert calling with a maintainable all Inclusive worth, asters and information establishment. Over numerous years the social work administrations have given these offices to powerless people which have then empowered the achievement of future eras, transforming undermined broken parts of pop culture Into decently adjusted, utilitarian upbeat Individuals. Social laborers likewise have a basic part In working with people, helping them In taking more control of their lives Just where It Is substantial and suitable. A social laborer today, ought to be in a perfect world certain, skilled, persevering experts, working nearly in with the administration client, interfaced laborers and other included experts, to help the administration clients attain their objectives in their lives. The primary obligation of the social laborer is to secure the welfare and wellbeing of kids and powerless grown-ups and mental wellbeing administration clients in the groups. A social laborer should subsequently adjust a comprehensive theology, which intends to completely comprehend and be mindful of whole history and circumstance of the potential administration client/families. Creating a successful vital strategy in helping association with the administration clients, is greatly central to the part, for a finer result. A Social laborer should additionally comprehend and polish the impact of attempting to target time, Join connected learning of the circumstances, aptitudes, worth and likewise show sympathy. How to cite Social work, Papers

operations management Essay Summary Example For Students

operations management Essay Summary Chapter 3Jaime MualimProduct design is the process of defining all of the products characteristics, such as its appearance, the materials it is made of, its dimensions and tolerances, and its performance standards. Service design is the process of establishing all the characteristics of the service, including physical, sensual, and psychological benefits. There are four steps in product design: 1. Idea Development, 2.Product Screening, 3. Preliminary Design and testing, and 4.Final Design. Break-even analysis is a technique used to compute the amount of goods we would have to sell just to cover our cost. Production Processes can be divided into two broad categories: intermittent and continuous operations. Intermittent operations are used when products with different characteristics are being produced in smaller volumes. Continuous operations are used when one or a few similar products are produced in high volumes. Intermittent operations provide great flexibility but have a high material handling costs and challenges scheduling resources. Continuous operations are highly efficient but inflexible. Product design and process selection decisions are linked. The type of operation a company has in place is defined by the product the company produces. The type of operation then affects other organizational decisions. A process flowchart is used for viewing the flow of the processes involved in producing the product. It is a very useful tool for seeing to totality of the operation and for identifying potential problem areas. Different types of technologies can significantly enhance product and process design. These include automation, computer aided design, numerically controlled equipment etc. Designing services has a few more complexities then manufacturing, because services produce an intangible product and typically have a high degree of customer contact. Different service designs include substituting technology for people, getting the customer involved, and the high customer attention approach.

North and South by Elizabeth Gaskell Essay Example

North and South by Elizabeth Gaskell Paper Throughout North and South, Elizabeth Gaskell portrays the relationships between various characters on either sides of the evident class dichotomy that exists all through the novel. Gaskell uses various individuals to portray different opinions and perspectives of this divide. Thereby presenting similarities and differences through common ground and differing views on the many issues on display within the novel itself. Elizabeth uses the individuals to transmute one anothers perceptions or indeed misconceptions of each other in ways that shall be explained. One can initially point to Margaret as an individual who is used to negotiate the class divide throughout the opening chapters of North and South. The title itself and the change of title from Margaret Hale to North and South shows the importance of the heroine, Margaret in breaking the divide between North and South. In Chapter One Margaret begins as a member of Shaw household, an upper middle-class family then progresses to the Hales, her true parents who are lower in social status and wealth. This shows the nature of Margarets character early on and how she shall in time progress further and negotiate between classes in greater depth. This continues immediately with her new life in Milton, upon where she sees a mill worker savagely beaten for little conceivable reason. This highlights Gaskells aim in using Elizabeth to create a degree of sympathy for the demonised militant working-classes of the industrial era. This can be seen to an even greater extent with the relationship struck up by Margaret with Higgins and her resultant friendship with Bessy. We will write a custom essay sample on North and South by Elizabeth Gaskell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on North and South by Elizabeth Gaskell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on North and South by Elizabeth Gaskell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Indeed, this is a relationship stuck up by Margaret; showing her empathetic roots and wish to cross the evident class divide. We see that Margaret asks Bessy May I go with you and truly cares about what kind of life have you [Bessy] led? This all occurs during the opening chapters, creating a perception of Margaret as a character who wishes to find common ground between classes through relationships forged; thus crossing class boundaries. Mr Thornton is another individual whos relationships with others and those of other classes are telling and in many ways cross the divide more inherently than Margaret. The reason for this lies within Mr Thorntons working-class background and his rather meteoric rise to wealth, thus climbing the ladder of social status. Whilst he may be seen by many as a typical mill owner, treating his workers with a fist of iron, the importance of his character is evident. He has shown that money can allow one to transcend all notions of class as Mr Thornton now entertains the Mayor and important officials from London. Indeed later in the book Bessy was surprised that the educated and sophisticated Hales had been invited to the Thorntons household as she states to Margaret, beggin yo pardon, yo not got much money. However this may be an attitude more prevalent in the north of England and Milton, where money seemed to be valued above all. Thus highlighting the inherent split explained by the title itself, between North and South. This contrast can also be seen in the way in which servants are treated in the North and South. Indeed, the Hales have a perceived southern perspective and treat Dixon with respect and allow her freedom to choose her own staff and run the household. This relationship was greatly frowned upon by Mrs Thornton who observed your servant isnt busy enough Mrs Hale. This highlights the difference between classes and the way in which these differences are approached by different people. Whilst the Hales whose reputation was established through right of birth, the Thorntons worked for their money and rose from humble beginnings to a newly created class of the neauvou-riche. This phenomenon was far more prevalent in the industrial town and mills of the North rather than the more established industries of the south where class was a much more fixed and deep seated issue. However it appears that Mrs Thorntons humble beginnings have led her to be more disdainful of those socially below her than the Hales. She snapped at her maid and gave a scornful look. Mr Hale too can be seen to treat the mill workers in a similar fashion, I need to work them hard, they deserve to more. It is consequently clear that whilst the class divide is acknowledged and largely adhered to by both the Hales and the Thorntons (with the exception of Margaret), the Thorntons appear much more rigid in their beliefs. In conclusion it is apparent that Gaskell negotiates the relationships between classes and individuals in the opening chapters of the novel by addressing the key dichotomy and the different attitudes to it. The opening chapters can be seen to show a plethora of contrasting beliefs and actions, serving to highlight the evident class dichotomy. It is also evident that Margaret as a character is being used to find similarities and develop positive relationships between classes as she does with the Higgins. Quite contrary to this is the attitude of Mr Thornton and his mother for the opening chapters and this relationship shows the difference between attitudes of the North and South. Indeed, one may argue that whilst the Thorntons have wealth and social status, they do not have class, thus they can never truly fit into the aristocratic society they evidently crave.

Free Essays on Pygmalion Effect

Most people have heard about the Pygmalion effect, or the possibilities of effecting ones behavior by your belief in their ability. This is also known as the self fulfilling prophecy (Digest, 2003) the effect was highlighted in the play â€Å"My Fair Lady,† this was where Eliza Doolittle’s success was enhanced by Professor Higgins belief in her ability. Is it possible to affect one’s behavior by your belief in their ability, or is this just fallacy? During everyday life this theory might not be recognizable; to the average person it might not even be important. But what happens when the person effecting behavior is in the position of authority? What say a teacher, how would their opinion affect the performance of a student. Just for a moment think about the first day of a new semester, a group of students enter the room. The group consists of black, fat, skinny and white students; some are what you might call beautiful, some ugly with acne. Also mixed in with the group are the usual jocks (sport motivated) and the young teenage girls that spend their free time with daddies BMW whopping it up at the mall. At the end of the line arrive the poor, lower class students whose parents are unemployed, dad just lost his job at the mill type. You stand at the front of the classroom surveying the new recruits. Would you categorize these students, judge them in anyway? Or would you look freely across the room without any pre-judgment? Teachers all over the world encounter this problem everyday. Take the fat black student, he sits in class everyday, never takes a note and scores a 100% on the first test. What is your first reaction? Do you congratulate him, or do you try and remember who he was sitting next to? Conversely when the handsome upper class student scores 100%, is your reaction the same or different? We categorize people everyday. America is one of many countries where success is directly related to the amount of worldly poss... Free Essays on Pygmalion Effect Free Essays on Pygmalion Effect Most people have heard about the Pygmalion effect, or the possibilities of effecting ones behavior by your belief in their ability. This is also known as the self fulfilling prophecy (Digest, 2003) the effect was highlighted in the play â€Å"My Fair Lady,† this was where Eliza Doolittle’s success was enhanced by Professor Higgins belief in her ability. Is it possible to affect one’s behavior by your belief in their ability, or is this just fallacy? During everyday life this theory might not be recognizable; to the average person it might not even be important. But what happens when the person effecting behavior is in the position of authority? What say a teacher, how would their opinion affect the performance of a student. Just for a moment think about the first day of a new semester, a group of students enter the room. The group consists of black, fat, skinny and white students; some are what you might call beautiful, some ugly with acne. Also mixed in with the group are the usual jocks (sport motivated) and the young teenage girls that spend their free time with daddies BMW whopping it up at the mall. At the end of the line arrive the poor, lower class students whose parents are unemployed, dad just lost his job at the mill type. You stand at the front of the classroom surveying the new recruits. Would you categorize these students, judge them in anyway? Or would you look freely across the room without any pre-judgment? Teachers all over the world encounter this problem everyday. Take the fat black student, he sits in class everyday, never takes a note and scores a 100% on the first test. What is your first reaction? Do you congratulate him, or do you try and remember who he was sitting next to? Conversely when the handsome upper class student scores 100%, is your reaction the same or different? We categorize people everyday. America is one of many countries where success is directly related to the amount of worldly poss...

Integrated Interiors Ltd Research Paper Example | Topics and Well Written Essays - 2500 words

Integrated Interiors Ltd - Research Paper Example The key issues that Mary faces as the Managing Director of Integrated Interiors Ltd such as: regarding dissatisfaction of customers, lack of Information, outdated computer based SFA system and irregular and occasional training sessions, have been identified and analysed in the report. Appropriate suggestions, for addressing the issues, have also been endorsed in the report apart from an explanation of the outcomes expected as well as offering a specific plan of action. Part 1: Expected Profile of the Candidate for GSM Experience: The prospective candidate for General Sales Manager (GSM) must have a minimum of three years experience in sales and marketing in a similar organisation. Besides, the candidate should possess experience in making appropriate sales plans and implementing them. He or she must also be conversant with reporting on marketing and sales activities besides organising and coordinating the day to day sales activities. The incumbent also needs to have an understanding of various policies that a company may incorporate in its activities for promoting sales and ensuring customer satisfaction. He or she also needs to be well versed with customer relationship management, public relations and other sales related liaison work. The GSM will have to shoulder â€Å"a range of diverse tasks, including managing a sales pipeline, coaching their team, forecasting, hiring new sales representatives, strategic planning, and sales administration† (Sales Coaching for Improvement Performance: Turning Sales Managers into Great Coaches 2010). Besides, it is also desirable that the candidate possesses some background experience in contract management as this will help him independently negotiate and manage the contract and the company. Qualifications: The candidate is expected to possess some knowledge in Interior Designing, engineering, materials, dimensions, color, etc. The position demands a combination of engineering as well as management education and skil ls. Thus, the ideal candidate will be a B. Tech in Architecture or Interior Designing with an MBA degree in marketing and sales. Additional technical qualifications such as Auto Cad 3D Studio and other designing tools will be desirable qualifications, but not mandatory. Skills Sets: The candidate is expected to possess appropriate skill sets both in engineering as well as management fields. The GSM should have necessary skills to build up a sales strategy and business plan for the market that guarantees accomplishment of company sales objectives and profitability. The candidate should possess excellent consumer service skills and leadership skills. Besides, he or she needs to be a motivated and expert team player, delivering business standards. The incumbent should also possess excellent oral and written communication as well as presentation skills apart from the contract negotiation skills. It will also be desirable if the incumbent has attended a short term course that â€Å"inco rporates live negotiations and case analyses as an effective way to apply the most recent psychological and economic research on how to sharpen skills in decision making and negotiation† (Negotiation and Decision Making Strategies 2012). Generates Sales and Profits: The incumbent must have relevant skills to generate sales and profits through

Psy sim 5 Essay Example | Topics and Well Written Essays - 500 words - 1

Psy sim 5 - Essay Example In other words, we conform to the behaviors and opinions of others present in the environment. The ambiguity and uncertainty about the nature of the stimuli are the main reasons behind subjects conforming to other people. Ans: The experimental design and the conditions created, that is the experimental and the control groups differed on the method of reporting results. The independent variable used in the study was the social pressure individuals experienced. It was found that the errors given in by the majority of people in the study influenced the perception of the right answer and the subjects gave in to social pressure. Hence they gave wrongs answers. Ans: informational social influence happens when there is no obvious correct answer to quantify the given question or situation. Therefore we look towards others for the information on the issue and in order to be right we get influenced by what they think. This finally leads to internalization. An example can be that in a restaurant we see how people are behaving and we behave in the same way. On the other hand, normative social influence happens when we accept what others’ perceptions are because we want to be accepted or liked by the group. This influence might also stem from a thought process designed to prevent embarrassment or a possible ridicule from the normative population they belong to. This finally leads to compliance. An example to illustrate is that teenagers start smoking because others in their peer group smoke. Ans: reactance is the desire for personal control. Burger (1987) defined reactance as an emotional reaction in direct contradiction to rules or regulations that threaten or eliminate specific behavioral freedoms. It can cause the individuals to adopt an attitude that is contrary to what others think and increases resistance to social influence. Ans: The thought processes involved the concepts of objects which led the mind to

The lesson of the moth

The lesson of the moth â€Å"The Lesson Of The Moth† The Life That Worth Living For. In the poem â€Å"The Lesson of The Moth†, Don Marquis tells a story of a moth, an insect that have a strange habit of being attracted to the bright light. The story is being told by a fictional cockroach named Archy who is reincarnated author. The cockroach finds the moth trying to break into a light bulb to get the light inside; when he asks why he is doing this, the moth gives an incredibly profound statement: â€Å"It is better to be a part of beauty for one instant and then cease to exist than to exist forever and never be a part of beauty.† (Marquis 188). To me, that is almost what life is about. If we do not have a real reason to live, then it all seems rather pointless. One of the major symbols in the poem is the flame in which the moth is willing to die for. It implies that there are things that certain people are willing to do even if it may cost them their lives. The cockroach in the poem represents all the people who live their lives very carefully to ensure a long one. The moth symbolizes all the people who dont. Both the views of the cockroach and the moth are trying to accomplish the same thing: a better life. The cockroach wishes to live his life with half of the happiness but twice as long, while the moth, on the opposite, would rather live its life to the fullest even if it means to be cut short. When we first read this poem, we may walk away and think that the poet is pretty strange, or doesnt make any sense at all. But after we let it sink and really start to think about what its saying, it really makes much more sense. For me, after it sorted itself out in my head, it made me start thinking about a lot of things. One of the biggest was: â€Å"Why are we here? And what are we doing?† This poem also made me somewhat sad, even though there is nothing I could do about it. It made me want to have a purpose in life. I wanted to have something that I would be so devoted to that I would even be willing to give my life to. It also made me think that sometimes we just have to let go of ourselves and do whatever we want, regardless of the consequences. â€Å"But at times we get tired of using it we get bored with the routine† (Marquis 188). The author used pathos to create an emotional appeal that the â€Å"routine† of normal life is non-excite and it makes we ge t bored of repeating it. Without change, life becomes dull and monotonous. Cant we enjoy the croaking of the frog? For enjoyment, there must be variety .We enjoy the sky because it exhibits a variety of color in different tones. Whether it is taste, color, sound or smell, we want variety. Mans genius consists of his adding to the variety. But for this ever-growing variety, life would become so unbearable and the earth would become a prison. â€Å"It is better to be happy for a moment and be burned up with beauty than to live a long time and be bored all the while† (Marquis 188). In this quote, the author uses the logo to argue that its better to live a high-status life for a while rather than staying our head low for the rest of our life. Personally, I feel that that was the best expression of the word that anyone could have ever thought of; life is misery, and any individual who refuses to grow will get swallow up by life. If we have one opportunity, to see everything we ever wanted in one moment, why shouldnt we capture it? Indeed, danger may come hand-in-hand with opportunity, especially in a crisis. Danger is posed greatly if we fail to understand a situation, and when we act in ignorance to our awareness of it. It is out to hurt, to destroy and to disrupt a persons confidence and life. This will always be somewhat scary, but to live one life to its fullest we always have to take some risks. This is where self-confident is so important. If having a successful life was without risk, then everyone would have successful lives. However, not everything in a crisis is as adverse as it appears to be, despite the great danger posed in the situation, opportunities are often extended. As one saying goes, When one door closes, another one opens†; anyone who realizes that these opportunities when taken may be the solution of the crisis problem, they will onto the road of gleaming success. â€Å"But at the same time I wish there was something I wanted as badly as he wanted to fry himself† (Marquis 188); we do not only have to be smart and mature enough in the thinking of tackling the opportunity, we also has to possess a great deal of determination, fortitude and will power in order for success to reign in the final showdown. â€Å"I do not agree with him myself, I would rather have half the happiness and twice the longevity† (Marquis 188). We could see clearly the ethos in this quote: the author, being a coc kroach, doesnt agree with the idea of shining for a while then be burned up, and he choose the longevity over the happiness. I dont agree with author, you know why? Too often many of us go through our lives on autopilot, without even knowing it. You wake up in the morning, and then do the same old rituals. You go to the office or to school. You meet the same people, do the same job, and travel the same road. Next day, same story. We just let each day pass like the one before it. And when we reach old age, we might look back on life with â€Å"I should haves† and regrets. â€Å"The Lesson of the Moth† explains not only why moths always want to â€Å"immolate† themselves on lights, but also reveals a philosophy on life in a humorous way. The moths philosophy ironically made sense, because to live without ever experiencing something beautiful is truly torture. The extreme consequences of death with beauty or â€Å"longevity† without beauty are hard to decide between. The moth also explains how human beings used to be â€Å"come easy, go easy† but have become too civilized and stuck-up to enjoy themselves thoroughly. The moth says, â€Å"our attitude towards life is come easy, go easy, we are like human beings used to be before they became too civilized to enjoy themselves† (Marquis 188), the moth is right for the most part about humans being too civilized, but there are the few, the proud, the ones who dare people to drop all seriousness and go out and have fun. The people with the most money should be having the most fun, but they seem to just be too civilized to have a good time. The moth has a real good spin on a serious issue and yet makes the reader laugh while reading it. â€Å"The Lesson of the Moth† is a well-constructed story with excellent ideas that is vividly realistic. The narrative moves at a pace to engage and captivate the reader without making the story just a rush to get to the last line. The writing is thoughtful to makes sure that the reader will savor and think about the events presented. This poet is an excellent exploration of a philosophy on life that is well worth thinking about. Works Cited Marquis, Don. â€Å"The lesson of the moth.† Reading Literature and Writing Argument: with additional research and documentation materials. Custom Edition for Oklahoma City Community College. Boston, MA: Pearson Custom Printing. 187-188.

Historical Perspective of Alcoholism

Introduction Alcohol is the oldest and still probably the most widely used drug today. Some consider alcohol as an opponent but many consider it as an ally. Moderate amounts stimulate the mind and relax the muscles, but larger amounts impair coordination and judgment, finally producing coma and death. It is an addictive drug leading to alcoholism. Alcohol is known since antiquity to have some therapeutic value. Opium and alcohol had long been used as analgesics. Greek medicine had employed wine and vinegar in wound care. Now we know that alcohol is a good antiseptic. Alcohol has other values in modern medicine such as pain relief, delay labor, raising HDL level, etc. Pure ethanol is a colorless, flammable liquid (boiling point 78. 5? C). Ethanol, produced by fermentation as in wine or beer or by synthesis, is a dilute solution and must be concentrated by distillation for making other alcoholic beverages or pure ethanol for injections. This article will review the origins of alcohol and its many uses throughout history. Early Alcoholism Since antiquity, alcohol-containing beverages played a vital part in the daily lives of ancient people. Beer, from fermented barley, is the earliest known alcoholic drink to man. Beer was an integral part of their religious ceremonies and mythology. Early civilizations found the mood-altering properties of beer supernatural, and the newfound state of intoxication was considered divine. Beer, it was thought, must contain a spirit or god, since drinking the liquid so possessed the spirit of the drinker. Remnants of this belief persist to modern times. We still refer to alcohol and alcoholic beverages as â€Å"spirits†. The mouth of a perfectly happy man is filled with beer†, is an ancient Egyptian proverb. Indeed, numerous ancient Egyptian inscriptions and documents show that beer, together with bread, was a daily food. Beer was an important offering to the gods, and was placed in tombs for the afterlife. An inscription in the tomb of Ramses II (c. 1200 B. C. ) reads: â€Å"And thou shall give me to eat until I am satisfied, and thou shalt give to me beer until I am drunk. † The ancient Greeks called beer â€Å"zythos†, which was derived from the Egyptian word â€Å"zythum†. The Romans brewed and drank â€Å"cerevisia†, named after Ceres, the goddess of agriculture. The Romans had a god Dionysus, or Bacchus, the god of wine, who they worshipped in bouts of alcoholic frenzy. The hangover plagued mankind. It was a top medical priority in the days of ancient Egypt. Cabbage juice was the Pharaoh’s remedy. For many hundreds of years we have looked upon this â€Å"old wives† tale with amusement. However, recent scientific studies have shown that cabbage juice can chelate some of alcohol’s byproducts after the liver has detoxified it. Ancient cultures brewed beer for religious ceremonies as well as for their own enjoyment. Drinking beer was the principal means by which worshippers achieved religious ecstasy. Beer occupied a major role in ancient literary repertoire. For example, the Finnish poetic saga, Kalewala, has 400 verses devoted to beer but only 200 were needed for the creation of the earth. According to the Edda, the great Nordic epic, wine was reserved for the gods, beer belonged to mortals, and mead [an alcoholic drink of fermented honey and water] to inhabitants of the realm of the dead. Although beer and brewing was known in many ancient cultures, the oldest proven records of brewing are about 5,500 years old and can be traced to Mesopotamia [ancient Iraq]. A vast repository of cuneiform writings from the area depicts beer and brewing, hence the Mesopotamians are credited with the first beer. The earliest account of barley is found on an ancient Sumerian engraving describing beer making. Beer made people feel â€Å"exhilarated, wonderful and blissful. † The Royal Cemetery of Ur, one of the most spectacular discoveries in ancient Mesopotamia, contains mid-3rd millennium BC tombs of kings and queens of the city of Ur. One of the tombs belonged to Queen Pu-abi who was buried with her servants. Among the hundreds of gold and silver items found to accompany her to the afterlife was a five-liter silver jar, her daily allotment of barley beer. Hammurabi, who decreed the oldest known collection of laws, established a daily beer ration. This ration was dependent on the social standing of the individual. For example, a normal worker received 2 liters, civil servants 3 liters, and administrators and high priests 5 liters per day. In those ancient times beer was not sold, but exchanged for barley. As beer brewing was a household art, it was also women’s work. Hammurabi once ordered a female saloon-keeper drowned for serving low quality beer. The importance of beer to early man is highlighted in Gilgamesh, the great Mesopotamian Epic and written in the 3rd millenium B. C. It is the oldest literary epic in the world. Enkidu, the bestial primitive man, â€Å"drank seven cups of beer and his spirit loosened and his heart soared. In this condition he washed himself and became a human being. Thus, Enkidu, the wild-man, evolved from primitive man to â€Å"cultured man† after tasting beer. History of Alcoholism in Arab â€Å"The oldest alcoholic drinks were fermented beverages of relatively low alcohol content, that is, the beers and wines. When the Arabs introduced the then recent science of distilling into Europe in the Middle Ages, the alchemists believed that alcohol was the long-sought elixir of l ife. Alcohol was therefore held to be a remedy for practically all diseases, as indicated by the term whisky (Gaelic: ‘water of life’)†. The concept of an elixir or life-giving potion originated from the writings of Jabir ibn Hayyan (8th century AD) and al-Rahzi (9th century AD) and known to the West as Geber and Rhazes respectively. They were the most important scientists in the history of chemistry and chemical technology in Islam. Their works exerted a dominating influence on later generations of Muslims and Europeans. The most important of the great chemical discoveries in the Middle Ages were alcohol and mineral acids, and the key to finding them was through the process of distillation, which the Arabs developed and mastered. Distillation was one of the most important processes in Islamic chemical technology and was employed for both medicinal preparations and a variety of other technological and industrial uses, including the preparation of acids and the distillation of perfumes, rosewater and essential oils. Several great Muslim chemists clearly described the distillation of wine using specialized distillation equipment. Al-Rahzi, in his book Kitab al-Asrar (The Book of Secrets) described the process of distillation and the apparatus used. He used distillation to concentrate alcohol, which was then taken as an anesthetic. Al-Kindi (9th century AD), describes distillation and the apparatus in his book, Kitab Kimya’ al-‘itr wa al-Tas-idat (Book of Perfume Chemistry and Distillation). Al-Kindi says: â€Å"In the same way, one can distill wine using a water-bath, and it comes out the same color as rosewater. † In Spain, the Arab surgeon Aub al-Qasim al-Zahrawi, (d. 1013 AD), known to the West as Albucasis, described the distillation of vinegar in an apparatus similar to that used for rosewater, adding that wine could be distilled in the same way. He described using alcohol as a solvent for drugs. The flammable property of alcohol was noted by Jabir (Geber): â€Å"And fire which burns on the mouths of bottles [due to] . . . boiled wine and salt, and similar things with nice characteristics which are thought to be of little use, these are of great significance in these sciences. † The flammable property of alcohol was utilized for various applications in Arabic military and chemical treatises of the 12th and 13th centuries. Many Arabic manuscripts describing the chemical recipe for alcohol eventually found their way into 12th and 13th century European works and attributed to various European authors. Clearly, the Arabs were the first to distill alcohol and used it for medicinal purposes. From the Arab world, knowledge of distillation spread to Europe and European alchemists began experimenting with the distillation of many items, but medicines were still mostly given as infusions or decoctions of single herbs. Arabic writings in Spain began to influence Christian schools of medicine in Italy and France. The 13th century Spanish alchemists, Arnold Villanueva and Raymond Lully, introduced wine spirits, which they called aqua vitae (water of life) as a solvent into European medicine. This later became known as brandy, shortened from the German term for â€Å"burnt wine. † Brandy was used as medicine by itself for various diseases and later became popular as a recreational drink as well. In the 16th century, the Swiss physician Paracelsus popularized the use of distilled alcohol as a solvent to prepare tinctures from herbs and chemicals. History of Alcoholism in USA During the early 1970s, partly in response to student movements of the period — many states lowered the drinking age to 18 — the thought being that if a young man could be sent to war, he should be able to legally purchase and consume alcohol. It was also at this time that the voting age was lowered to 18. In short, what happened at this time is that college students demanded, and received, the same constitutional rights as adults — e. g. to vote, freedom of speech, freedom of assembly, rights to privacy (including access to contraception, and abortion), etc. This consensus was challenged by the College Alcohol Study started by a group of researchers at the Harvard School of Public Health, led by social psychologist Henry Wechsler, who began exploring the problem of college drinking in the late 1970s and early 1980s. Their work in part led to the passage of the National Minimum Drinking Age act of 1984. It also led to the construction of â€Å"binge drinking† as a disease and social problem particular to young adults in higher education settings. I was an undergraduate at the University of Vermont while all this was going on — the state was a holdout on keeping the drinking age at 18 but was eventually forced to raise the drinking age to get those federal highway funds. More recently still, the abstinence approach bolstered by the College Alcohol Study has been challenged by research conducted by the Social Norms Institute, who argue that the â€Å"health terrorism† perpetuated by the â€Å"binge drinking† model has not solved the problem of campus drinking, it simply has created an underground culture of drinking. They argue that by focusing on the most egregious cases, prevention efforts have exaggerated the extent to which most college students drink. Their approach is remarkably similar to that proposed by the Yale Center in the 1940s — i. . emphasize wellness, resilience, and informed decision making. Harmful effects of alcohol The long-term harmful effects of alcohol abuse on the body are also great. Fifty percent of chronic liver disease is caused by alcohol abuse. Alcohol is also associated with many other diseases, including pancreatitis, cardiomyopathy, peripheral neuropathy, dementia and other central nervous system d isorders, and the fetal alcohol syndrome. Alcohol abuse is associated with cancers of the alimentary and respiratory tracts and possibly with breast cancer. High amounts of alcohol or longterm ingestion increase insulin resistance, triglyceride levels, blood pressure and all-cause mortality. Binges may result in arrhythmias. Alcoholics have elevated levels of plasma homocysteine, which has been linked to premature vascular disease. Beneficial effects of alcohol There is no doubt that when used appropriately, alcohol has many medicinal uses, as mentioned earlier. Beer was used as anesthetic since ancient times and was a common component in ancient prescriptions in Mesopotamian, Egyptian, and Greek medicine. Since many recorded ancient prescriptions contain many ingredients, it is often difficult to determine which is the active component. Many powerful drugs must have been administered unintentionally, for the wisdom behind many folk remedies rests on the accumulated weight of empiric experience through the millennia. One of the fascinating finds of medical archaeology is the detection of the antibiotic tetracycline on a thin section of bone from Roman Egypt. It is thought that tetracycline was formed in the brewing process as a result of contamination with an airborne streptomycete, and then ingested with the beer. Beer, therefore, might have been an unintentional vehicle for the delivery of powerful antibiotics in those early times. Since beer was a fundamental food staple, a constant intake of this antibiotic might have influenced the pattern of bacterial infection. It is possible that the well-known great bacterial resistance to tetracycline today maybe due to bacterial exposure to it since antiquity.

Principles of Auditing

A company has not followed generally accepted accounting principles In the recording of its leases. 7 2. A company has not followed generally accepted accounting principles In the recording of its leases. The amounts involved are immaterial. 1 3. A company valued its inventory at current replacement cost. While the auditor believes that the inventory costs do approximate replacement costs, these costs do not approximate any GAAP inventory valuation method. 7 4.A client changed Its depreciation method for production equipment from the traight-line method to the units-of-production method based on hours of utilization. The auditor concurs with the change. 2 5. A client changed its depreciation method for production equipment from the straight-line to a units-of-production method based on hours of utilization. The auditor does not concur with the change. 7 6. A client changed the depreciable life of certain assets from 10 years to 12 years.The auditor concurs with the change. 3 7. A cli ent changed the depreciable life of certain assets from 10 years to 12 years. The auditor does not concur with the change. Confined to fixed assets and ccumulated depreciation, the misstatements involved are not considered pervasive. 3 8. A client changed from the method it uses to calculate postemployment benefits from one acceptable method to another one. The effect of the change Is Immaterial this year, but is expected to be material in the future. 1 9.A client changed the salvage value of certain assets from 5 percent to 10 percent of original cost. The auditor concurs with the change. 1 10, A client uses the specific identification method of accounting for valuable Items in inventory, and LIFO for less valuable items. The auditor concurs that this is a reasonable practice. 1 tOf3 has substantial doubt about an entity's ability to continue as a going concern for a reasonable period of time. The notes to the financial statements adequately disclose the situation. 12. Due to recur ring operating losses and working capital deficiencies, an auditor reasonable period of time. The notes to the financial statements do not adequately disclose the substantial doubt situation, and the auditor believes the omission fundamentally affects the users' understanding of the financial statements. 4 13. An auditor reporting on group financial statements decides to take responsibility for the work of a component auditor who audited a 70 percent owned subsidiary and issued an unmodified opinion.The total assets and revenues of the subsidiary are 5 percent and 8 percent, respectively, of the total assets and revenues of the entity being audited. 1 14. An auditor reporting on group financial statements decides not to take responsibility for the work of a component auditor who audited a 70 percent owned subsidiary and issued an unqualified opinion. The total assets and revenues of the ubsidiary are 5 percent and 8 percent, respectively, of the total assets and revenues of the enti ty being audited. 10 15.An auditor was hired after year-end and was unable to observe the counting of the year-end inventory. She is unable to apply other procedures to determine whether ending inventory and related information are properly stated. 8 16. An auditor was hired after year-end and was unable to observe the counting of the year-end inventory. However, she was able to apply other procedures and determined that ending inventory and related information are properly stated. 1 17. An auditor discovered that a client made illegal political payoffs toa candidate for president of the United States.The auditor was unable to determine that amounts associated with the payoffs because of the client's inadequate record- retention policies. The client has added a note to the financial statements to describe the illegal payments and has stated that the amounts of the payments are not determinable. 1 18. An auditor discovered that a client made illegal political payoffs toa candidate re tention policies, although there is no likelihood that the financial statements are ervasively misstated, they may be materially misstated.The client refuses to disclose the payoffs in a note to the financial statements. 3 19. In auditing the long-term investments account of a new client, an auditor finds that a large contingent liability exists that is material to the consolidated company. It is probable that this contingent liability will be resolved with a material loss in the future, but the amount is not estimable. Although no adjusting entry has been made, the client has provided a note to the financial statements that describes the matter in etail. 1 20.In auditing the long-term investments account ofa new client, an auditor finds future, and this amount is reasonably estimable as $2,000,000. Although no adjusting entry has been made, the client has provided a note to the financial statements that describes the matter in detail and includes the $2,000,000 estimate in that not e. 7 21. A client is issuing two years of comparative financial statements. The first year was audited by another auditor who is not being asked to reissue her audit report. (Reply as to the successor auditor's report.

Female Characters Of The Play Medea - 1377 Words

In Euripides’ play Medea, the audience is introduced to a uniquely female perspective often absent in Greek drama. Of course, this perspective, being written by a man, is not absent of the female mythological archetypes common throughout all of Greek literature. Most of the female characters hold archetypal roles to move the story forward. However, during the course of the play, Medea defies a simple archetypal prescription. She fits in between the lines of a â€Å"good† character and â€Å"bad† character, plays many different roles for her own ends, but still remains sympathetic. Medea takes on different female roles in order to accomplish her goals, however she as a character does not fit neatly into any one female archetype. This speaks to her greater role as a tragic hero, magnifying her manipulations and her reasons for doing so—her struggle as a powerful woman to find a place to belong. Before the events of the play began, Medea played the role of t he traditional helper maiden to Jason as he journeys with his crew on the Argo. She saves Jason from many threats, and is an integral initiator of action in the story, including tricking her own family and killing her brother for the sake of the mission. However, the play picks up just after Jason has denied Medea the role to continue helping him and wants to deprive her of her role as mother to their children as well. With this change, Medea turns from helper maiden to antagonist against Jason. One would think she would fit intoShow MoreRelated Gender Roles in Medea by Euripides Essay1285 Words   |  6 PagesCurrently, females work, vote, and run for office. In comparison to ancient Greece, these activities are a phenomenal leap from being under the direct supervision of a male husband. In Greek society, the role of women was considered to be insignificant compared to the Greek men. 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