Impact of Technology on Customers Essay Example | Topics and Well Written Essays - 1500 words

Impact of Technology on Customers - Essay Example that investing a significant amount of money on new technology could cause severe losses for the organization if the relevant investment is not paid back within a particular period of time. Current paper focuses on the new technology that Macy’s introduced to its customers. This technology incorporates a wide range of advanced technological features, such as digital receipts and free Wi-Fi. The initial responses of the firm’s customers to this technology seem to be positive, at least as revealed through the reports developed in regard to this issue. In the near future, a more accurate view of the effectiveness of new technology introduced in Macy’s would be available. Taking into consideration the existing findings in regard to this project, as presented below, it could be noted that the particular initiatives have significantly supported the performance of the organization helping towards the improvement of its relationship with its customers. In Macy’s the introduction of new technology was considered as the most effective method for improving the relationship between the firm and its customers. The term ‘new technology’, as used in the case of Macy’s refers to a wide range of features of advanced technology and not to just one technology. In this way, it is expected that the firm will acquire an advantage towards its rivals, a target that has been achieved, as proved by the performance of the firm up to now. Currently, the firm’s stores have been estimated to 850, operating under the name of Macy’s and Bloomingdales (Business Wire 2011). The successful implementation of new technology in all the firm’s stores can be characterized as a challenging task, even if the capital availability of the organization is significant, taking into consideration the fact that in 2010 the sales of the firm reached the $25 billion (Business Wire 2011). ‘free Wi-Fi, digital receipts, cosmetics kiosks and computer tablets for product demonstrations and